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German Handball League and Sportradar agree on data partnership until 2023


The German Handball League (HBL) is proud to announce its landmark partnership with Sportradar, who have become the league’s “Official Data Partner”, starting with the upcoming 2015/16 season. Under the agreement, Sportradar will be granted the right to exclusively collect, archive and distribute “Official HBL Data” to both the media and betting industry as well as to the HBL itself and its teams. The partnership is designed for a period of eight seasons until the end of the 2022/23 season.

The German Handball League is the highest men’s handball division in Germany and under the agreement, Sportradar will collect the data generated by both the first and second division, as well as the DHB Cup, the Super Cup and annual All-Star Game competitions. Sportradar will provide and implement a tailor-made live scouting system for all events and will ensure the highest data quality through data processing control.

Furthermore, Sportradar will also provide the HBL with its “Live Sports Centre” solution. The “Live Sports Centre” is a content visualisation tool with extensive live statistics which can be easily customised and implemented on all team websites. Additionally, Sportradar will also develop an official HBL mobile application for further data visualisation across smartphones and tablets.

“Our recent partnership with Sportradar sets another milestone in the development and professionalization of the DKB Handball Bundesliga. With their expertise in data collection and distribution, we will be able to further improve our internal processes and create new business models to underline our commitment to securing our position as the strongest league in the world”, said Frank Bohmann, Managing Director of the DKB Handball Bundesliga.

Sportradar Managing Director Sports Data & Licensing Johannes Ranke added, “Handball is one of the most popular sports in Germany and I am very excited about the collaboration between Sportradar and the HBL for the coming years. It will be a great opportunity to develop cutting-edge data products and services and help to increase the awareness of the HBL and handball around Europe and the world”.

Throughout the partnership, both sides will continue to work on further innovative technologies and business models to improve their current data collection and distribution process.


The German Handball Bundesliga (HBL) is the top handball league in Germany. Founded in 1966, the HBL currently consists of 19 teams which compete for the German handball championships. Since 2012, Deutsche Kreditbank AG (DKB) is the league’s naming right partner and therefore the official name of the league is the DKB Handball-Bundesliga. Each year, the top three teams in the HBL qualify for the Velux EHF Champions League.

The HBL also oversees the 2. Handball Bundesliga (second division), the HBL Pokal (the German Cup), the Super Cup and the annual All-Star Game.

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Sportradar becomes PSA's Official Sports Data Partner

The Professional Squash Association (PSA) are pleased to announce that they have signed a four-year agreement with sports data specialists Sportradar that will see them become the PSA's Official Sports Data Partner. Effectively immediately, the agreement will see Sportradar granted the right to distribute all PSA data to the betting and media industry, including data from the Women's Squash Association (WSA) tour after they joined forces with the PSA on January 1, 2015.

Over the term of the partnership information from more than 3,000 squash events will be collected and will include data from the PSA's new Official TriRef System - a wireless electronic refereeing programme that allows all three match referees to make independent judgements about match incidents, without the knowledge of their fellow arbiters, to determine the outcome of decisions.

“We are very pleased to have reached an agreement with Sportradar in a partnership that will allow us to further promote our sport around the world through new media channels, especially within the betting market," said PSA Chief Executive Alex Gough. "It will be a great opportunity for us to increase the awareness of squash within the marketplace and create new revenue streams for the sport and we look forward to working closely with Sportradar over the next four years as we both look to grow the sport."

Sportradar CEO Carsten Koerl said: “Squash is one of the most demanding and fast-paced sports in the world and following the growth in its popularity over the last few years, we are very pleased to add it to our portfolio and to offer the sport a new opportunity to attract new fans and followers. Our partnership also unlocks new data-driven insights for existing fans, who will now get an even greater feel for the sport they love."


About the Professional Squash Association

The Professional Squash Association, as an affiliate of the World Squash Federation (WSF), is the global governing body responsible for the administration of both men’s and women’s professional squash around the world. With over 750 registered players and over 200 events taking place in all four corners of the globe every year, the PSA World Tour showcases the game of squash at its highest level in some of the world’s most unique and stunning locations.

In November 2014, the Women's Squash Association and the PSA announced a historic merge that will see the PSA operate as the governing body for both the women's and men's ranks from January 1st, 2015.

Events on the PSA World Tour are broken down into four categories ranging from the elite World Series, featuring only the very best players from around the world, to Challenger level, where budding stars of the future take their first steps on the road to squash stardom.

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Estonian football looks to leverage data and protect integrity

Estonian national vs England in Oct 2014

The Estonian Football Association (EJL) today put pen to paper on a three and a half year deal that will see Sportradar collect and distribute the data from a whole range of Estonian football matches (under its Sportradar Rights Holder Solutions business) and monitor the global betting patterns on those same matches (under its Sportradar Security Services business).

This bumper deal means that for the remainder of the current season and for the next three full seasons, Sportradar will be the “Official Sports Data Partner of the Estonian Football Association” and will also use its Fraud Detection System to monitor all of the home matches of all the Estonian national teams (including men’s, women’s and age group levels); the first, second and third tier of the men’s national divisions; the top women’s division; as well as the Estonian Cup and Supercup.

Discussing the deal, EJL CEO Tonu Sirel said: “We have worked with Sportradar since 2012 and have grown to admire their capabilities and trust their support. When the time came to put in place a data partnership, there was really only one option. We are excited to see Sportradar promote our nation’s football worldwide and we used this opportunity to also extend our integrity relationship. Their reputation in this field is second to none and so we remain confident that their watchful eye will keep those who would undermine our players and matches well away”.

Sportradar’s Managing Director Data & Licensing Dr Johannes Ranke had this to add: “Europe remains a fertile ground for both our Rights Holder Solutions and Security Services, but the level of trust and enthusiasm we have seen from our friends in Estonia really is remarkable. Their commitment to the integrity of all their football competitions is steadfast and unwavering. But adding the data partnership component is a mark of their trust in us and our business. They are a progressive football federation, who are looking to showcase the excitement of their country’s football as far and as wide as possible. I am glad that they see us as the perfect partner to help them build that profile and following.”


The Estonian Football Association (EJL) (Estonian: Eesti Jalgpalli Liit), based in the country’s capital, Tallinn, is the governing body of football, beach soccer and futsal in Estonia. Established on 14 December 1921, it is responsible for the national football teams, the two cup competitions (Estonian Cup and Supercup), as well as the leagues. The names of the top three men’s leagues (in order) are the PremiumLiiga, Esiliiga and Esiliiga B. The women’s top league is the Naiste Meistriliiga.

For more information about the Estonian Football Association, please visit:


Italy's Serie B secure integrity education for 22 clubs

Today, Italy’s second division, Lega Serie B, signed an agreement with Sportradar Security Services, under which the betting fraud prevention specialists will provide both education workshops and e-learning packages to all 22 club teams for this season and the next two.

Under the terms of the agreement, the workshop and e-learning modules will be provided to the senior team and youth teams of each club.  Workshops will help all participants understand why match-fixing is a growing problem, how fixers make their approaches and what the consequences of fixing are, using real-life case studies. The e-learning tutorials will support and supplement the workshops, ensuring that each participant understands what they have learnt and is comfortable with the information.

Speaking alongside Sportradar’s spokesperson, the Lega Serie B President, Andrea Abodi stressed not just their own commitment to fraud prevention and detection, but the whole of Italian professional football’s strong stance on honesty and integrity.

Mr Abodi made the following commitment: “The most important asset of football are its supporters. Deceiving football supporters means deceiving the whole football world. That is the reason why knowledge and training about match fixing is essential for Serie B‘s credibility, and is fundamental to ensuring our stadiums are full. I would like to underline how important teamwork is to ensuring the effective defeat of match-fixing, and our key ally is Sportradar, which already collaborates with many other football associations worldwide”.

Managing Director Integrity and Strategy at Sportradar Andreas Krannich, had this to say: “Our market-leading Fraud Detection System already monitors every match in all five professional leagues in Italy. No other country has that level of coverage. Today successfully closes the circle. This exclusive agreement means that our unparalleled integrity education services will reach all 102 professional clubs in Italy. We could not be prouder that all of these stakeholders have shown this level of trust in us and we will ensure that professional football in this country gets the most informed, joined up and credible information and insight possible.”

About Lega Serie B
The Lega Nazionale Professionisti Serie B (Italian for National League of Professionals Serie B), commonly known as Lega Serie B, is the governing body that runs the second tier of professional football competitions in Italy. Founded on 7 July 2010, the national competition includes 22 teams.

For more information about Lega Serie B, please visit:

Sportradar seals deal with Kicktipp

Sportradar has entered into a partnership with online prediction game operator Kicktipp. The deal with the German based company includes the implementation of Sportradar Media Service’s Live Scores and Statistics solutions starting from January 1st 2015.

With coverage of over 100 countries, 240+ soccer leagues and 40 languages, Sportradar provides the broadest soccer coverage in the market. From now on the online tipping game provider incorporates Live Scores and Statistics via XML feed into their website and also into the Kicktipp app. This will enable Kicktipp to provide their users with the fastest information available.

“We look forward to this partnership and are delighted that Kicktipp has chosen Sportradar Media Services for the data integration on its platforms. With our high quality data we are confident to provide all the necessary information needed to make this a successful partnership and help Kicktipp to strengthen its position and improve their business”, commented Andreas Meyer, Sales Director at Sportradar.

Kicktipp CEO and founder Janning Vygen stated: ”For our customers it is particularly important to have lightning fast and reliable Live Scores as well as Statistics. We are now able to provide an even better service and to deliver data to all of our users quickly and accurately for all available leagues. An addition to that the quality, speed and reliability were the reasons why we decided to join forces with Sportradar Media Services.”


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