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Sportradar expands live streaming portfolio through comprehensive rights agreement with Infront

Sportradar and Infront Sports & Media, the leading international sports marketing company, have today announced an agreement under which Sportradar will increase its live streaming offering by a further 4,000 sporting events.

The deal includes a broad soccer package with a total of close to 1,500 matches, including the Indonesian Super League (ISL). Beyond soccer, Sportradar have also acquired the rights to the national top-tier basketball league in Turkey, the TBF Basketball League, as well as the EHF EUROS and the IIHF Ice Hockey World Championships. All of the fixtures, subject to geographical restrictions, will be streamed through the Live Channel of Sportradar’s brand Betradar, which is available across online, mobile and tablet, providing live sports content for betting customers 24/7 and also in retail sports betting outlets to serve clients throughout the entire opening hours of these retail sites.

Sportradar’s CEO, Carsten Koerl, welcomed the deal: “Since we first began providing live streaming alongside our range of existing solutions in 2013, we have significantly extended our media rights offering for our Live Channel products. Our goal is to ensure that our customers offer their clients the most entertaining and engaging experience. Thanks to this game-changing deal with Infront, our live offer has increased to over 5,000 live events to the bookmaking industry within the first year of service.”

Stephan Herth, Executive Director Summer Sports of Infront Sports & Media, added: “This premium package of media rights includes many of the world’s most popular team sports and is a big gain for the end consumers that access the live streaming through their preferred betting channel. With this enhanced portfolio, its in-depth sports know-how and profound understanding of data, Sportradar is now in the position to provide the betting industry with an attractive offering. This will also enhance the exposure of these top sport properties within one of the fastest growing segments of the sports industry.”

About Infront Sports & Media
Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football and summer sports, Infront enjoys long-lasting partnerships with 160 rights-holders and hundreds of sponsors and media companies.

Headquartered in Zug, Switzerland, Infront has a team of experienced staff working from 25 offices across 12 countries, delivering 3,400 event days of top class sport around the world every year. More>>

Lega Serie A - kick-off Integrity Tour to educate clubs about match-fixing

Today at its Head Office in Milan, Lega Serie A kicked off its national integrity tour with a press conference and the first educational workshop, delivered to the youth teams of Inter Milan FC and AC Milan. The tour, delivered by market-leading fraud prevention and detection service providers Sportradar, will provide a tailored integrity program to  all 20 Serie A TIM clubs this season.

Lega Serie A, one of the most popular and successful leagues in European football, has brought UEFA’s partner on board to develop the education workshops and deliver them, but also to provide e-learning tutorials for each member of the Lega Serie A club teams to go through and complete. In terms of content, the workshops will help participants understand why match-fixing is a growing problem, how fixers make their approaches and what the consequences of fixing are, using real-life case studies. The e-learning tutorials will support and supplement the workshops, ensuring that each participant understands what they have learnt and is comfortable with the information.

Speaking after the launch press conference, Lega Serie A President Maurizio Beretta underlined the tour’s focus on youth players: “Thanks to the partnership with Sportradar, Lega Serie A marks a very important goal to protect Integrity on football today. The future of Lega  Serie A is bright and exciting and nowhere is that clearer to see than in the youth academies run by our 20 clubs. At Lega  Serie A, we take our responsibilities towards  all our footballers,  in particular toward the young players,  very seriously: they count on us to develop them and protect them – to let them become the best they can be. This tour being delivered by our integrity partners Sportradar is the manifestation of our full commitment to the Serie A TIM players of the future.”

Sportradar’s Managing Director Integrity and Strategy Andreas Krannich concluded: “In recent years, we have found the Italian sports stakeholders to be particularly proactive when it comes to match-fixing detection and prevention, so we are not surprised that Lega Serie A have shown themselves to be leaders in this area. Prevention is about more than a slide show or a booklet. This two-tier package of Fraud Prevention Services, involving interactive workshops and personal e-learning tutorials, means that the league and the clubs can take confidence in the fact that those destined to excite Serie A’s fans today and tomorrow have understood the importance of this fundamental issue and its impact.”

About Serie A TIM

Serie A TIM is the top professional league played in Italy and consists of 20 clubs. One of the leading leagues in global football, it has been in existence since its inaugural season in 1898. Serie A TIM has produced the highest number of European Cup finalists, with Italian clubs have reached the final of the competition on a record twenty-six different occasions, winning the title twelve times. For more information about the league, please visit:

Sportradar Security Services shortlisted in two categories at Football Business Awards

Sportradar’s Security Services have been shortlisted in two separate categories for the 2014 Football Business Awards, which will be hosted at Chelsea FC’s Stamford Bridge stadium on 6th November.

The first category that the Security Services are competing in is the Best Business Serving Football – over £2m turnover (non-professional service), where they will be running against ADI UK, Overline Network Consultants, PureNet and Thomas Lyte.

The second category is the Best / Most Innovative use of Technology – non club related, where the competition is arguably fiercer: Bloomberg Sports, FanXT, FIFA, Sky Deutschland AG, Squawka and Wyscout.

Managing Director Andreas Krannich had this to say: “Since 2005, our Sportradar Security Services have gone from strength to strength. To be listed among such important stakeholders and service providers is an honour and is one we could not have achieved without the support and backing of our partners and the hardwork of our team, working out of various offices around the world. We are absolutely committed to supporting football around the world and we hope that after securing our ISO Certification and being invited to various key industry panels on integrity and match-fixing, we can add one or both of these awards to our list of recent achievements.”

About the Football Business Awards
The Football Business Awards return to Stamford Bridge on 6th November for the 3rd year to recognise many of the unsung heroes behind the scenes who help to shape the whole football industry. The annual event is designed to celebrate successes and reward innovation off rather than on the pitch.

With an illustrious judging panel selected for their particular experience and expertise in the categories covered the FBA has grown into a significant annual networking event. With an impressively senior audience of 550 plus the awards are becoming more and more difficult to win, and an increasingly valuable marketing badge for those who manage to do so. More>>

Betradar to exhibit at G2E in Las Vegas

Betradar is delighted to confirm our attendance at the G2E Global Gaming Expo 2014, held from 30th September to 2nd October at the Sands Expo & Convention Center in Las Vegas, Nevada, USA.

This is the first time that Betradar will be participating at this exhibition and we will present our broad product portfolio that includes betting, streaming, content and gaming solutions. The focus will be on the recently released “Managed Trading Services”, which is a key milestone in our execution of becoming the industry’s unique “one-stop-shop” provider, offering a diverse portfolio of sports data products for you and your clients.

Meet our team at our stand 5421or arrange a meeting with us in advance via

For further information about the G2E, please visit the official website:


Hong Kong FA signs long term monitoring partnership with Sportradar

Today, the Hong Kong FA signed an agreement with the world’s leading betting fraud monitor Sportradar under which the company’s Fraud Detection System (FDS) will provide the Hong Kong FA with unrivalled intelligence about global betting on over 100 games per season until July 2017. The agreement was also a topic of discussion as both the Hong Kong FA’s Mark Sutcliffe and Sportradar’s Darren Small provided delegates with valuable insights into possible solutions as part of the Soccerex Global Convention’s panel on match-fixing.

In the year that the Hong Kong FA celebrates its centenary, CEO Mark Sutcliffe travelled to Manchester England to sign the agreement which will see Sportradar’s system cover all 113 games of Hong Kong’s Premier League, League Cup, Community Shield, Senior Shield, FA Cup and Play-offs each season.

In addition to Sportradar’s Director of Integrity Darren Small, Mark Sutcliffe was joined on the Match-Fixing Panel by Chair of the Interpol Integrity in Sport Steering Group John Abbott and the Chief Executive of The International Centre for Sport Security (ICSS) Europe Emanuel Macedo de Medeiros. The panel, which immediately preceded the signing of the agreement, allowed both organisations to expand on how the FDS will work to deter match-fixers in the context of a general discussion on how football and relevant stakeholders can collaborate to safeguard the integrity of the game worldwide.

Speaking immediately after the panel, Darren Small said: “As part of our commitment to providing our clients with 24/7 coverage of football worldwide, Sportradar opened its first Asian office in Hong Kong. So it is incredibly exciting for us to add our ‘local’ FA from Hong Kong to the list of associations who will not compromise on integrity. It was a really proud moment for me to be able to discuss our shared commitment to safeguarding football with Mark [Sutcliffe] before the eyes of some of the most important stakeholders and decision-makers in global football”.

Mark Sutcliffe added: “It has really been impossible to ignore the credibility and reputation of Sportradar’s Security Services both in the region and internationally. So to have the FDS monitoring all our professional level football is reassuring and to have that in place for three seasons underlines our own commitment to keeping our competitions safe. Soccerex is the forum where football meets and to be able to put pen to paper here in Manchester and to be able to show our resolve to our fellow football leaders attending the match-fixing panel this morning was an opportunity the Hong Kong FA could not miss.”

About Hong Kong Football Association
Established in 1914, the Hong Kong FA is the national governing body for football in Hong Kong. It is committed to further enhancing the development of football in Hong Kong and achieving the highest possible standards of football at all levels. In recent years, the Hong Kong FA have held meetings with FIFA, Interpol, the Hong Kong Police Force and ICAC to develop a national coordinated framework to prevent future incidents of match-fixing and prepare an action plan for the HKFA and other stakeholders. More>>


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