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Hong Kong FA signs long term monitoring partnership with Sportradar

Today, the Hong Kong FA signed an agreement with the world’s leading betting fraud monitor Sportradar under which the company’s Fraud Detection System (FDS) will provide the Hong Kong FA with unrivalled intelligence about global betting on over 100 games per season until July 2017. The agreement was also a topic of discussion as both the Hong Kong FA’s Mark Sutcliffe and Sportradar’s Darren Small provided delegates with valuable insights into possible solutions as part of the Soccerex Global Convention’s panel on match-fixing.

In the year that the Hong Kong FA celebrates its centenary, CEO Mark Sutcliffe travelled to Manchester England to sign the agreement which will see Sportradar’s system cover all 113 games of Hong Kong’s Premier League, League Cup, Community Shield, Senior Shield, FA Cup and Play-offs each season.

In addition to Sportradar’s Director of Integrity Darren Small, Mark Sutcliffe was joined on the Match-Fixing Panel by Chair of the Interpol Integrity in Sport Steering Group John Abbott and the Chief Executive of The International Centre for Sport Security (ICSS) Europe Emanuel Macedo de Medeiros. The panel, which immediately preceded the signing of the agreement, allowed both organisations to expand on how the FDS will work to deter match-fixers in the context of a general discussion on how football and relevant stakeholders can collaborate to safeguard the integrity of the game worldwide.

Speaking immediately after the panel, Darren Small said: “As part of our commitment to providing our clients with 24/7 coverage of football worldwide, Sportradar opened its first Asian office in Hong Kong. So it is incredibly exciting for us to add our ‘local’ FA from Hong Kong to the list of associations who will not compromise on integrity. It was a really proud moment for me to be able to discuss our shared commitment to safeguarding football with Mark [Sutcliffe] before the eyes of some of the most important stakeholders and decision-makers in global football”.

Mark Sutcliffe added: “It has really been impossible to ignore the credibility and reputation of Sportradar’s Security Services both in the region and internationally. So to have the FDS monitoring all our professional level football is reassuring and to have that in place for three seasons underlines our own commitment to keeping our competitions safe. Soccerex is the forum where football meets and to be able to put pen to paper here in Manchester and to be able to show our resolve to our fellow football leaders attending the match-fixing panel this morning was an opportunity the Hong Kong FA could not miss.”

About Hong Kong Football Association
Established in 1914, the Hong Kong FA is the national governing body for football in Hong Kong. It is committed to further enhancing the development of football in Hong Kong and achieving the highest possible standards of football at all levels. In recent years, the Hong Kong FA have held meetings with FIFA, Interpol, the Hong Kong Police Force and ICAC to develop a national coordinated framework to prevent future incidents of match-fixing and prepare an action plan for the HKFA and other stakeholders. More>>

Sportradar extends data partnership with the Belgian Pro League

Sportradar is pleased to announce that its data partnership with the Belgian Pro League has been extended for two more seasons until the summer of 2016. Under the agreement, Sportradar will remain the “Official Sportsdata Partner of the Jupiler Pro League” and will be granted the rights to use, market and sub-license all pre-match and live data for the top tier of Belgian football to the worldwide betting market.

With this renewal, Sportradar and the Pro League are continuing their long lasting partnership. In addition to the full range of data solutions targeted at the betting industry and the company’s fraud prevention services, Sportradar will also supply the Belgian Pro League with content solution products that will enable it to improve the information and analysis provided to their media partners.

“Anyone who follows Belgian football or the rise to prominence of Belgian footballers worldwide will be only too aware of how exciting the sport has become in that country. We are delighted that the Belgian Pro League have decided to re-sign with us and have allowed us to support them as they develop the attractiveness of their football to the betting and the media markets worldwide. Our range of innovative and sophisticated products and services will enhance the attractiveness of the League to bookmakers, broadcasters and ultimately the fans”, said Sportradar CEO, Carsten Koerl,

Ludwig Sneyers, General Director of the Jupiler Pro League, added: “By unlocking the potential of all the data in our matches, we can provide more entertainment and more engagement for all our fans. This was our objective and Sportradar have been helping us do just that in recent years. They are a company always looking to protect, innovate and add value and we couldn’t be happier that they are staying part of our team for another two seasons.”

About the Belgian Pro League
The Belgian Pro League, or officially known as the Jupiler Pro League, is the top league competition for football clubs in Belgium. The most popular league in Belgium, it is contested by 16 clubs and operates on a system of promotion and relegation with the Belgian Second Division. Besides the organisation and planning of the most important football competition in Belgium, the Jupiler Pro League, the Pro League also assists its members in various matters, including legal, financial, broadcast and management affairs. The organisation also represents the interests of all Belgian professional clubs in front of the Royal Belgian Football Association as well as UEFA and FIFA. More>>

Tipico rolls out Betradar's Live Channel Retail

Betradar is proud to announce the successful launch of its Live Channel for retail betting shops with the German bookmaker Tipico. Tipico has already rolled out the live sports channel in over 200 shops across Germany with the intention to connect up to 1,000 shops, and expand links in Austria, Belgium and Denmark.

Betradar’s Live Channel, launched in summer 2013, combines live odds, live statistics and most importantly live pictures from sporting events around the globe on one single screen. The easy-to-implement streaming offer provides a wide range of international media rights, such as the French Ligue 1 and Coupe de la Ligue, American Major League Soccer, Spanish Basketball league and several international ATP and WTA tournaments, to name only a few.

Betradar’s Live Channel is an intelligent and attractive live streaming solution that significantly improves our retail business. Our customers can look forward to a new live streaming experience combining excitement, entertainment and information. Especially our franchise partners will benefit from the enhancement of our offerings,” Christian Gruber, Director of Communication and Marketing at Tipico, says.

“We are very pleased to have won Tipico as a partner for our Live Channel Retail. The partnership is a great addition to our success story of our innovative combination of live sports broadcasts around the clock with all the relevant information such live statistics and live odds on a single screen. Tipico will be able to provide their clients with a new level of entertainment and drive their business,” comments Sportradar’s Managing Director of Sales, Erik Lorenz.

Betradar’s Live Channel is currently incorporated in more than 1,000 betting shops across Europe and has expanded recently into the African market. The Live Channel currently provides live sport coverage for an average of 12 hours per day enabling the shops to extend their live betting offering for their entire business hours.

About Tipico
Tipico Co. Ltd. is one of the leading European sports betting providers with brick and mortar locations. Franchise partners run more than 1,000 shops offering exciting entertainment to sports fans. Tipico customers can place bets on more than 20 different sports online and over the counter. Tipico attaches the highest importance to ensuring a safe and responsible conduct of gambling. Tipico Co. Ltd. is licensed by the Lotteries and Gaming Authority (LGA) of Malta to conduct betting business, agree other broker activities as well as further business concerned with betting activities, whereby Tipico Co. Ltd. is subject to the authority's strict guidelines and monitoring modalities. Tipico was one of the first companies to be granted a license to provide online sports betting services in Schleswig-Holstein in May 2012. Headquartered in St. Julian’s, Malta, the company was founded in 2004 as an international trading company. Tipico employs more than 5,000 people across Europe. More>>

Appventures integrates Sportradar data feed into new mobile application "ARENOO"

Sportradar is pleased to announce the integration of its soccer data feeds into the FanApp “ARENOO”, a product of the Swiss-based company Appventures. This will enable Appventures to offer their app users more detailed and more frequently updated information, including live tables and live scores from the top four divisions in German domestic football and national team fixtures.

Hereafter, Appventures obtains Sportradar’s Live Centre Soccer, Live Scores, Statistics and Odds Comparison as an XML feed for its FanApp ARENOO. ARENOO is a competition to crown the best soccer fans in Germany by awarding fan points to users that regularly check-in at soccer matches, answer quiz questions or tip the results correctly.

Through the integration of the Sportradar data, Appventures can now increase the features provided to its ARENOO users and expand its offering to additional sports courtesy of Sportradar’s coverage of more than 30 sports.

Sportradar’s Director Content Solutions, Wolf-Dieter Fuchs said: “We look forward to supplying Appventures innovative FanApp ARENOO with our sports data. With an offering of more than 240 Soccer leagues and tournaments, we provide Appventures a tailor-made platform, to further expand their offering in the near future.”

Appventures’ CEO, Ferdinand Mück comments: “With the new Sportradar data feed, we bring the “ARENOO” application to a new level in terms of data depth, speed, accuracy and scalability. We look forward to leveraging this partnership to create really attractive mobile games for the 350 million soccer fans worldwide using mobile devices each month.”


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Appventures is a Swiss start-up specialized in mobile games for sport fans.

Appventures’ game for soccer fans is called ARENOO that aims to unite, activate and celebrate soccer fans and their passion. Appventures works with the owners of large fan assets, sponsors and media. In partnership with the Sports Industry Research Center (SIRC) at the Temple University, Appventures also conducts fan research how to activate fans with digital media. Appventures is based in Zurich, Switzerland.


Betradar launches its new Managed Trading Services

Betradar is proud to announce the launch of its new trading service for sportsbook operators. Managed Trading Services enables bookmakers to streamline processes and to increase their competitiveness by outsourcing labour intensive trading operations to Betradar’s industry proven trading expertise. From providing the fixtures to compiling the odds, monitoring the liabilities to finally settle the bets, Managed Trading Services completely administrates all betting operations in a fast and cost-effective manner.

At the heart of this process, Betradar can control the bookmaker’s risk and liability management either partially or completely, providing clients with the largest sports betting offering for both pre-match and live betting operations. In doing so, Betradar gathers all essential data needed for a successful risk management, including market, odds and liability monitoring, customer categorisation and trading analysis. Supported by in-house developed live trading tools and using specially designed liquidity trading algorithms, the Betradar system immediately weighs all risks and recommends whether a bet should be accepted or not. The entire service relies on end-to-end automation of all processes, which in turn guarantees maximum security and efficiency for all sports betting operations.

Furthermore, bookmakers benefit from Betradar’s comprehensive sports betting offering, which incorporates over 240,000 pre-match events across 40 sports per year, as well as up to 15,000 live events per month across 17 sports.

Serving multi-distribution channels, Betradar’s Managed Trading Services is fully customisable to all types and sizes of sports betting businesses, from large online sportsbooks to retail betting businesses and small kiosk systems.

“The launch of Managed Trading Services represents a key milestone in the execution of our strategy of becoming a one-stop service provider for the sports betting industry” says Erik Lorenz, Sportradar Managing Director Sales. “Using this new service, our clients can now focus on their core businesses, knowing that Betradar will manage their sports betting operations in a fast, reliable and turnover-generating manner. This, in combination with our flexible and performance based price models, allows our clients to minimise their financial risks, whilst increasing their revenue and profitability.

For more information about Betradar’s new Managed Trading Services click here.


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