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Betradar attends SAGSE 2014

With a vast range of innovative products Betradar attends the 22nd Edition of SAGSE 2014 in Buenos Aires, Argentina. From the 11th - 13th of November the entire portfolio can be experienced at stand 318 at the Costa Salguero Convention Centre.

Betradar’s Managed Trading Services, the new Live Channel Online and Virtual Tennis are just some highlights of the market leader of betting and sports data services, which are showcased at the SAGSE event. Major developments and improvements throughout the entire portfolio have shaped the appearance of Betradar significantly especially during the past year. Betradar will be on-site with their team to let you experience all of the products in detail and provide you with all of the information you desire.

SAGSE is the largest and most important expo in Latin America with over 6,000 attendees in 2013.

For further information about SAGSE, please visit the official website:

Betradar announces new state lottery win for its Virtual Football solution

Betradar today announced that German lottery operator Lotterie-Treuhandgesellschaft mbH Hessen (Lotto Hessen) will deploy the company’s Virtual Football solution in its betting offer.

Since 2011, Betradar’s Virtual Sports Betting solution – Virtual Football has established itself as a superb concept thanks to the way it powerfully combines
the latest in artificial intelligence and 3D animation. Featuring a robust continuous league system, Betradar’s Virtual Football solution has been successfully integrated with the systems of tens of operators around the globe and reached countless loyal customers worldwide. Lotto Hessen follows as the first state lottery to use Betradar’s Virtual Football solution.

In total, Betradar serves over 30 state lotteries on four continents with its extensive product and service portfolio. “Due to the ever increasing competition from the private sector, State Lotteries need to be innovative and introduce new services to attract new customer groups and especially younger players. Betradar’s impressive suite of entertaining and profitable gaming products perfectly fit our portfolio and future plans. In order to raise our service to a whole new level we decided to turn to market leader Betradar”, says Dr. Sundermann, CEO of Lotto Hessen.

The regional lottery operator Lotto Hessen is a member of the German Lotto and Toto block and offers a wide range of lottery, sports betting and instant games in the German market. Lotto Hessen employs over 180 employees at its headquarters in Wiesbaden. They are responsible for sales, customer relationship management and quality management for all retail outlets as well as for the logistical and technical processes. Almost 1.6 million gaming orders per week are processed under the highest security measures. They arrive from a network of more than 2,000 retail outlets and are seamlessly integrated into the headquarters’ data center. The company achieved a turnover of 587.3 million euros in 2013.

Joni Hovi, Director State Lottery Business, from Sportradar, said: “We are very pleased to welcome Lotto Hessen as a new partner of Betradar’s Virtual Football solution. Lotto Hessen will take the lead in the lottery world by introducing our market leading Virtual Football solution. We are convinced that together we can shape future developments and play an active part in the creation of an even more exciting virtual betting offering for the German market.”

About Lotto Hessen
Lotterie-Treuhandgesellschaft mbH Hessen was established on 1st January 1965 as the successor to the state-owned Sportwetten GmbH Hessen and the state-owned Lotto GmbH Hessen. The company is an associated company of the federal state Hesse.

Purpose of the company is the technical implementation of state lotteries as LOTTO 6aus49, Eurojackpot, KENO, TOTO, ODDSET, additional lotteries such as plus 5, Spiel 77 and Super 6 and instant lotteries, taking into account the protection of the youth and the prevention of gambling addiction.

More information can be found on

Sportradar expands Data Partnership portfolio with Ukrainian Premier League

Sportradar is pleased to announce another long-term data partnership with one of the top European soccer leagues, the Ukrainian Premier League. As of this season, Sportradar becomes the “Official Sports Data Partner of the Ukrainian Premier League” until the end
of the 2017/18 season.

The agreement covers the data collection across all Premier League, U19 and U21 Championships, Ukrainian Cup and Super Cup matches over the course of the four years. Sportradar has been granted the non-exclusive right to collect, archive and use the data for all betting and media purposes. Furthermore, they will provide the Premier League with sophisticated content solutions on their digital platforms.

 “Our new partnership with Sportradar gives us the opportunity to provide our fans with even more insights and live information. Whether they are in the stadium, at home or on holidays abroad, all our fans will now be able to follow their favourite teams from anywhere in the world. By unlocking the potential of all the data in our matches, we can provide more entertainment and more engagement to all our fans”, said Vitaliy Danilov, President of the Ukrainian Premier League.

Carsten Koerl, CEO of Sportradar added, “Ukrainian and East European soccer is becoming more and more popular and after hosting the UEFA EURO 2012 together with Poland, the interest in soccer reached a new peak. We hope that with our experience and expertise in data collection and distribution, we can propel Ukrainian soccer even further up the ladder and help to develop the attractiveness of the league to the betting and the media markets worldwide.”

About the Ukrainian Premier League
The Ukrainian Premier League is the Ukraine’s top flight football competition. Founded in 2008 it includes the 14 top soccer teams based in Ukraine. Although the Premier League has the same season schedule as many other European professional leagues, starting mid-July and ending mid-June, the winter break is significantly longer (three months) due to the harsh winter conditions.

More information can be found on

Sportradar partners up with NOSP to become official data partner of the “Grand Prix of Bowls”

Sportradar is pleased to announce its new partnership with NOSP (Nigel Oldfield Sports Promotions). NOSP, an event management and consulting company operating in the sports sector, organises the “Grand Prix of Bowls” and is the owner of all rights relating to this competition. The deal with NOSP sees Sportradar become official data partner of the “Grand Prix of Bowls”, securing all audiovisual, data and sponsorship rights to the competition.

The package includes 65 match days during the 2014/2015 season and has started with the live transmission of the first match day on Monday 6th of October. In total, the competition comprises a maximum of 455 hours and 455 matches with up to 17 ends each. The live production of Bowls events will further extend Betradar’s turn-key live betting solutions and opens up a great opportunity to build a new market for the service.

The acquired data and media rights packages will be distributed via Betradar’s Live Channel Online and Live Channel Retail. The online live streaming solution, launched in August 2014 with over 10 clients signed up already, provides sportsbooks with live pictures of international sporting events complementary to their live betting offering. Live Channel Retail, the streaming channel for betting shop operators combines live sporting events with live odds and live statistics, to compromise all information needed to place a bet on one single screen. The product has recently been upgraded by bet-stimulating pre-match and live statistics, designed in a fresh and TV-optimised look and feel, to increase the turnover potential in betting shops.

“We are very excited about the opportunity to work with Sportradar on the Grand Prix of Bowls and we are certain the new ideas and approach will be welcomed by sports fans, punters and bowlers alike. The sport of bowls offers new ways to enjoy gaming and the improved presentation and initiatives on offer will lead the way for the future of the sport’s development with quick and easy to understand rules and formats of play”, said Nigel Oldfield, Managing Director of NOSP.

Andrew Palmer, Director Sales at Sportradar added: "NOSP are a forward-thinking organisation with an excellent track record in sports promotions. We have the opportunity to introduce a new sport to our portfolio which is a perfect fit for our company’s objectives. We are convinced that we can create exciting new products for our clients around the world and that NOSP can become a valued partner in the future with their ability to deliver content across a range of sports."

About NOSP
Nigel Oldfield Sports Promotions is an event management, rights negotiation, sponsorship sales and consulting company within the business of sport. We are committed to helping our partners by developing business growth through creating and managing sporting activities in the U.K. and internationally. With over 20 years of experience in the business of professional and amateur sport our team pride themselves on a personal and high quality service to a number of sporting events and organisations. Whilst presently working in a variety of high profile and popular sports our existing clients are testimony to the diversity of our sporting portfolio and to the success that we have achieved. More information >>

Next match day: Wednesday, 12th of November 2014
More information can be found on

The UK's Professional Basketball League partners with Sportradar

Today, the British Basketball League (BBL) are pleased to announce the appointment of Sportradar as their preferred betting data partner for the 2014/15 Season.

This exciting development for the League will see BBL fans benefit directly from the partnership with Sportradar committing to increase the number of games covered this season by BBL TV from its previous 30 to 45.

The British Basketball League, often abbreviated to the BBL, is the premier men's professional basketball league in the United Kingdom representing 13 teams from England and Scotland. The teams compete for the national title during the regular season and post-season Play-offs, as well as for the BBL Cup and the BBL Trophy.

Commenting on the partnership, the League's Commercial Director David Leyden Dunbar said: “This is such a positive news story at the beginning of the 2014/15 Season, where we've been able to deliver a partnership which all BBL fans can benefit from instantly. This season we've strived to improve BBL TV's output but the addition of 15 extra live games has only been made possible through Sportradar's investment and support.”

Sportradar’s Managing Director Data & Licensing, Johannes Ranke had this to add: “The British Basketball League is such an exciting league, with teams from Glasgow down to Plymouth and one that a lot of the up and coming talent of the UK look up to. The opportunity to help in the development and growth of UK basketball is an exciting one, and we are proud that our partnership will see the league’s channel broadcast 50 % more matches than it did last season”.

More information can be found on


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