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Integrity takes centre stage for Lega Pro

Today, Italy’s Lega Pro have renewed their long-standing partnership with Sportradar, ensuring that the market-leading provider of match-fixing support and services will continue to both monitor the Lega Pro leagues with its renowned Fraud Detection System (FDS) and provide its educational Fraud Prevention Service (FPS) workshops until the end of the 2017-2018 season. To underline this commitment and the importance of the partnership to Lega Pro, the official match ball for the leagues will carry a new, combined logo, with the words “Lega Pro-Integrity”.

One of the early adopters of the Fraud Prevention Services, Lega Pro have worked with Sportradar since the 2011-2012 season and have found the educational services to be perfectly tailored to their needs and objectives. The players and the management of the clubs have both commented positively on the programs, which are structured in two parts: the first taking on a theoretical approach that looks into the legal and judicial aspects of the issue and how those impact on careers, while the second part moves to real-life case studies and situations that Sportradar are uniquely placed to analyse due to their expertise and bring the message home. This approach, that also looks at the important role that new technologies and social media has to play, has provided attendees with a perfect complement to the Fraud Detection System, that Lega Pro have used in parallel to detect suspicious matches and individuals.

“The seamless, global monitoring of the global betting market, paired with the education of our players, managers, executive staff and referees has been instrumental in changing awareness and behaviour” said Mario Macalli, President of Lega Pro. “In the coming weeks, the ‘Lega Pro Integrity Tour’ will target the clubs taking part in our ‘Championship of the Municipalities’ and will show once again to our fans and stakeholders that we are fully committed to honest football”.

Talking about the renewal, Sportradar Managing Director Andreas Krannich added: “This partnership is so important for our Security Services. Lega Pro have been unceasing in their support of our two-pronged attack on match-fixing through education and detection. Since 2011, over 10,000 players, youth players, referees as well as off-pitch staff have been active participants in our joint ‘Integrity Tour’ and all involved have really appreciated how awareness has gone up, sensitivity has increased and resistance is stronger. Put simply, Lega Pro is a case study for a robust approach, followed by commitment and action.”

For more information about Lega Pro, please visit:

Betradar to present an innovative portfolio at the EiG in Berlin

Betradar is pleased to confirm its attendance at the European iGaming Congress & Expo (EiG) 2014 exhibition in Berlin. The EiG will take place at the Arena Berlin from the 21st - 23rd of October 2014.

Betradar will present a vast range of market leading betting and sports data services, as well as the steadily growing and innovative virtual sports portfolio. “Since our last successful appearance at the EiG one year ago, we’ve made an enormous step forward throughout our entire product portfolio both with new products and improved existing ones. Our newest developments like Managed Trading Services, Virtual Tennis or the Live Channel Online have all been very well received by our customers and are already valuable components in our range of products” says, Erik Lorenz, Sportradar’s Managing Director of Sales.

The recently launched Managed Trading Services enables bookmakers to streamline processes and increase their competitiveness by outsourcing labour intensive trading operations. From providing the fixtures to compiling the odds, monitoring the liabilities to finally settling the bets, Managed Trading Services completely administrates all betting operations in a fast and cost-effective manner. The entire services relies on end-to-end automation of all processes, which in turn guarantees maximum security and efficiency for all sports betting operations.

Another exciting product that will be presented in Berlin is Betradar’s Virtual Tennis. It’s the most realistic Virtual Sports Betting product in the market, and virtually guaranteed to generate higher revenues than any other tennis solution by offering a wide range of betting markets for multiple target groups. From the distribution of player skills to the frequency of aces the players serve, everything has been inspired by the game of tennis itself.

Betradar’s new Live Channel Online combines live sports broadcasting and a vast range of live data visualisation widgets. The online and mobile version of the Live Channel is provided via Betradar’s in-house developed Live Player. Due to a recently finalised media rights deal with Infront Sports & Media, Betradar has expanded its media right portfolio and can now offer a further 4,000 sporting events on the new Live Channel Online.

We will be on-site with our team to let you experience all of our products in detail and provide you with all of the information you desire. Met us at our stand 421


UEFA renews Monitoring Agreement with Sportradar

UEFA, European football’s governing body, has extended its relationship with Sportradar, by signing a new four-year agreement. The agreement, announced at the Leaders Sport Business Summit in London, will see Sportradar’s Security Services provide UEFA with betting movement information from over 30,000+ matches across Europe per season, together with additional consultancy.

Sportradar has been monitoring betting movements on European football matches since 2006 and the renewal of the agreement will see Sportradar use the market-leading UEFA Betting Fraud Detection System (BFDS) to monitor the top two professional football leagues and domestic cup competitions in each of UEFA’s 54 member associations until the summer of 2019. The renewal will also see UEFA add Sportradar’s Fraud Prevention Service e-learning tutorials for the first time. The tutorials will be rolled out to all teams and players participating in the UEFA’s Men’s and Women’s Under-19 and Under-17 final tournaments during the next four seasons.

“For UEFA, the fight against match-fixing is a top priority because an attempt to fix a football match strikes right at the soul of our sport,” said UEFA General Secretary Gianni Infantino. “We are aware via the UEFA Betting Fraud Detection System that 0.7% of the 30,000+ matches monitored annually present some suspicion, but even one match is one too many. Among the services available to tackle this menace, the UEFA Betting Fraud Detection System is simply the best monitoring solution, and this long-standing partnership will help us to continue being vigilant and effective in safeguarding our sport for future generations.”

Sportradar CEO Carsten Koerl added: “UEFA were one of our first partners and in the last eight years, they have constantly helped us refine our system and increase its effectiveness. Today’s renewal, in front of some of the most important decision-makers in sport gathered here at Leaders, is a real statement of intent from UEFA and we are proud that they continue to see us as a powerful deterrent to those who would manipulate football results. By adding our e-learning tutorials to the services we provide to UEFA, we will be able to front some of UEFA’s key preventive measures, aimed in this case specifically at the most talented youngsters playing in Europe”.

For more information about UEFA, please visit:

Successful launch of Betradar's re-designed and improved Live Channel Retail

Betradar is proud to announce the re-launch of its Live Channel Retail. The new version of the product is already implemented in over 1,500 betting shops around the globe.  It provides a 24/7 live sport portfolio and captivates through extended statistical and betting stimulating widgets. The fresh new TV-optimised design aims to increase the turnover potential of betting shops. The market proven concept of the Live Channel Retail, a unique combination of live stream, live odds and live statistics, remains unaffected but comes now with a highly polished design.

With detailed pre-match statistics, the Live Channel is now offering the most important key facts about the upcoming matches directly on screen. Game changing moments, such as goals in soccer or set wins in tennis will be highlighted by eye-catching overlays. In addition, live statistics are connected to the related betting markets to stimulate punters to place more bets. Through integration of new, customised channel trailers, bookmakers can now easily enhance their brand awareness in a convenient and cost-effective way.

Thanks to Betradar’s latest media rights agreement with Infront Sports & Media, our live streaming portfolio contains now more than 5,000 live events per year including top content like French Ligue 1, TBF Basketball League and IIHF Ice Hockey World Championship.

Take your betting shop experience to the next level and let your customers feel the thrill of live betting!

Did we capture your interest with our re-designed Live Channel Retail? Then please visit our website here!

Sportradar expands live streaming portfolio through comprehensive rights agreement with Infront

Sportradar, the world’s leading supplier of sports and betting-related data, and Infront Sports & Media, the leading international sports marketing company, have today announced an agreement under which Sportradar will increase its live streaming offering by a further 4,000 sporting events.

The deal includes a broad soccer package with a total of close to 1,500 matches, including the Indonesian Super League (ISL). Beyond soccer, Sportradar have also acquired the rights to the national top-tier basketball league in Turkey, the TBF Basketball League, as well as the EHF EURO and the IIHF Ice Hockey World Championship. All of the fixtures, subject to geographical restrictions, will be streamed through the Live Channel of Sportradar’s brand Betradar, which is available across online, mobile and tablet, providing live sports content for betting customers 24/7 and also in retail sports betting outlets to serve clients throughout the entire opening hours of these retail sites.

Sportradar’s CEO, Carsten Koerl, welcomed the deal: “Since we first began providing live streaming alongside our range of existing solutions in 2013, we have significantly extended our media rights offering for our Live Channel products. Our goal is to ensure that our customers offer their clients the most entertaining and engaging experience. Thanks to this game-changing deal with Infront, our live offer has increased to over 5,000 live events to the bookmaking industry within the first year of service.”

Stephan Herth, Executive Director Summer Sports of Infront Sports & Media, added: “This premium package of media rights includes many of the world’s most popular team sports and is a big gain for the end consumers that access the live streaming through their preferred betting channel. With this enhanced portfolio, its in-depth sports know-how and profound understanding of data, Sportradar is now in the position to provide the betting industry with an attractive offering. This will also enhance the exposure of these top sport properties within one of the fastest growing segments of the sports industry.”

About Infront Sports & Media
Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events – including distribution of media rights, sponsorship, media production and event operation – and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football and summer sports, Infront enjoys long-lasting partnerships with 160 rights-holders and hundreds of sponsors and media companies.

Headquartered in Zug, Switzerland, Infront has a team of experienced staff working from 25 offices across 12 countries, delivering 3,400 event days of top class sport around the world every year. More>>


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