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Mybet goes live with Betradar’s Live Channel Retail

We are proud to announce the successful launch of Betradar’s retail Live Channel across selected mybet shops across Europe. The dedicated branded channel was introduced and implemented as “” at of beginning of January.

The Live Channel Retail product developed by Betradar provides a unique combination of live odds, live statistics and most importantly, live motion pictures from sporting events around the globe on one single screen. This unique proposition provides non-stop live sports coverage throughout the opening hours of the mybet betting shops. This attractive mix of bet-stimulating sports coverage from all continents during the on- and off-peak hours includes top tier content, such as the Italian Serie A, the French Ligue 1, Turkish and Chinese top division Basketball League, as well as several ATP and WTA tournaments. This portfolio allows mybet to fill live sports gaps in their betting shops’ daily schedule.

Besides this retail service, Betradar have also developed a Live Channel Online solution, which provides live coverage of more than 5,000 events per year, which are easily integrated into bookmakers’ existing online and mobile offerings.

Mybet manager Zeno Ossoko regards the product as the perfect complement to the betting shop offering: “We are pleased to be able to offer our bet-shop customers with Betradar’s Live Channel an exceptional service beyond the mainstream offering. The unique combination of live moving pictures and live information emphasizes our objective of providing our customers with the best possible betting experience.”

“We are delighted to have sealed this important engagement of our Live Channel with such a prestigious partner. The partnership with mybet is a clear confirmation of the channel’s unique and attractive combination of live sports coverage paired with live odds and live statistics”, added Sportradar’s Managing Director Media Rights, Joern Anhalt.

Sportradar Extends Partnership with Major League Soccer


Sportradar Security Services has today announced the extension of its partnership with Major League Soccer, the top-flight professional soccer league in the United States. Under the extension, Sportradar Security Services’ Fraud Detection System (FDS) will monitor the global betting market on hundreds of soccer matches in each of 2015 and 2016. In addition, Sportradar Security Services will be providing an Integrity Workshop for all MLS match officials.

MLS first signed a partnership with Sportradar Security Services at the start of 2013 and the extension signed today will see the company’s FDS process betting patterns and movements on both the regulated and unregulated markets across a whole range of matches and competitions. The partnership will cover over 400 games played on US soil in each of the two years of the partnership extension.

As well as engaging the FDS, MLS have requested that Sportradar Security Services bring their experts to America this year in order to provide all PRO match officials with an Integrity Workshop. This Workshop will provide a unique insight into how the betting markets work and it will explain the different forms of match manipulation, how fixers recruit and what the sanctions and effects of match manipulation can be.

MLS Vice President Operations and Security Ray Whitworth said: “Sportradar Security Services has been a fantastic partner of ours for almost two years now and I am delighted that they will remain our partners for at least another two. At MLS, we are dedicated to delivering the best sports entertainment to millions of fans worldwide that follow our league. And in line with that, we cannot compromise when it comes to preserving the integrity of soccer in the U.S. Sportradar’s breadth of coverage, its depth of analysis, its history of accuracy and its expert team of education providers made our decision to renew simple.

Sportradar Managing Director Strategy and Integrity Andreas Krannich concluded with this: “The U.S. national teams had a great 2014. MLS has never been more popular. It is unsurprising that more and more fans are being drawn to US soccer. Equally, it is not surprising that bettors around the world are placing more and more bets on U.S. soccer as well. There is always a danger of match fixing when liquidity increases on the global betting market and there is only one way to effectively deal with that danger - that is to get ahead of it. And that is exactly what MLS has done.

This partnership extension includes detection: any suspicious behaviour will be flagged, evaluated and forwarded to MLS. It includes prevention: PRO match officials will attend a tailored workshop to increase their awareness of match-fixing. It includes deterrence: potential fixers have been put on notice that MLS has the best system and services in place. It is an honour for us to continue being the trusted partners of MLS and U.S. soccer as it goes from strength to strength”.


Major League Soccer (MLS) is the top-flight professional soccer league in the United States and was founded in 1996. MLS will kick off its 20th season in 2015.

In 2015, the league will be composed of 20 teams.

The MLS regular season runs from March to October, with a total of 340 games played during the regular season. Twelve teams will compete in the postseason MLS Cup Playoffs in November and December, culminating in the championship game, the MLS Cup.

For more information about MLS, please visit:

Betradar to present unrivalled product portfolio at ICE Totally Gaming 2015

Betradar will again exhibit at the world’s biggest exhibition for the gaming and sports betting industry, ICE Totally Gaming 2015. From the 3rd to the 5th of February at the ExCel Centre in London, Betradar will present its product portfolio including the latest innovation of betting, streaming, sports data and gaming solutions at its stand S1-150.

One of Betradar’s highlights is the recently launched Managed Trading Services - the ideal solution to outsource labour intense and risk management tasks to the company’s industry experts. In combination with the market-leading Betradar Live Odds service, which covers up to 18,000 matches per month, Managed Trading Services fully handles all betting operations in a fast, efficient and budget-friendly manner. It offers a full suite of operational services from providing the odds, monitoring liabilities to settling the bets and helps bookmakers succeed in an increasingly competitive market. It is also the perfect solution for software providers wishing to offer a turn-key betting solution.

For the first time the company will present its full Live Channel product portfolio – the perfect, dedicated and customisable live streaming solution for online, mobile and retail sports betting offers. This new service provides bookmakers with motion pictures to over 5,000 live events per year, with a focus on both on and off peak hours, enriched with live statistics visualisations and, most importantly, the provision of Live Odds and trading services for the full portfolio of events.

Entirely new at ICE 2015, the virtual products go mobile, Betradar’s latest upgrade to its virtual sports betting portfolio. The “built for betting” solution provides the closest-to-reality betting experience the market has to offer, letting punters place single and multiple bets intuitively from their mobile devices.

“We are very much looking forward to the upcoming conference. We have some exciting product launches to present. The above-mentioned examples are just the highlights and will be accompanied by numerous other new services. Our stand at S1-150 will be the place to be for sports betting and gaming operators worldwide, to find solutions meeting their needs. ”, states Erik Lorenz, Sportradar’s Managing Director Sales.

Betradar Life Cycle of Odds quality management certified ISO 9001 by TÜV

We are pleased to announce the ISO 9001 certification of Betradar’s Life Cycle of Odds service by TÜV Thuringia. Having been certified in 2014 for Sportradar Support and Security Services, Life Cycle of Odds is the latest service that entirely fulfilled the high requirements of ISO 9001.

Betradar’s Life Cycle of Odds is the only service in the market that is managed completely in-house, providing bookmakers with all information required for a successful business. From creating the fixture to adding odds, monitoring the odds movements to confirming the final score, the service automates the entire process in an efficient and cost-effective manner, meeting the highest quality standards. Today, Betradar employs an experienced team of over 150 people for its Life Cycle of Odds services alone, to provide clients with the best quality service.

This has now been verified by TÜV Thuringia at the Sportradar offices in Gera (Germany). The auditors confirmed that the Quality Management System of Sportradar’s operations which delivers life cycle of odds, live services and statistics data to customers of Sportradar AG met all ISO international standards.

Mark Mittasch, Managing Director Operations at Sportradar said: “To verify our commitment to consistently meeting and exceeding customers’ expectations, we submit ourselves to critical external audits for review and certification of our services. These certifications underline the great effort we put into quality management and further demonstrate our client focus and willingness to constantly invest and improve processes which ensure good services.” Furthermore he added: “We will continue to focus on our customers’ requirements and strive to consolidate the quality of our services, adhering to our claim ’driven by facts’”.

About TÜV Thuringia
TÜV Thüringen is an international service company with headquarters in Erfurt. The company has evolved from a testing organization founded in 1990 to a customer-and service-oriented service provider with nationwide locations and distributors in many countries. More information here>>

About ISO
ISO (International Organization for Standardization) is the world’s largest developer of voluntary International Standards, headquartered in Geneva. International Standards give state of the art specifications for products, services and good practice, helping to make industries more efficient and effective. Developed through global consensus, they help to break down barriers to international trade. More information here>>

German Handball League and Sportradar agree on data partnership until 2023


The German Handball League (HBL) is proud to announce its landmark partnership with Sportradar, who have become the league’s “Official Data Partner”, starting with the upcoming 2015/16 season. Under the agreement, Sportradar will be granted the right to exclusively collect, archive and distribute “Official HBL Data” to both the media and betting industry as well as to the HBL itself and its teams. The partnership is designed for a period of eight seasons until the end of the 2022/23 season.

The German Handball League is the highest men’s handball division in Germany and under the agreement, Sportradar will collect the data generated by both the first and second division, as well as the DHB Cup, the Super Cup and annual All-Star Game competitions. Sportradar will provide and implement a tailor-made live scouting system for all events and will ensure the highest data quality through data processing control.

Furthermore, Sportradar will also provide the HBL with its “Live Sports Centre” solution. The “Live Sports Centre” is a content visualisation tool with extensive live statistics which can be easily customised and implemented on all team websites. Additionally, Sportradar will also develop an official HBL mobile application for further data visualisation across smartphones and tablets.

“Our recent partnership with Sportradar sets another milestone in the development and professionalization of the DKB Handball Bundesliga. With their expertise in data collection and distribution, we will be able to further improve our internal processes and create new business models to underline our commitment to securing our position as the strongest league in the world”, said Frank Bohmann, Managing Director of the DKB Handball Bundesliga.

Sportradar Managing Director Sports Data & Licensing Johannes Ranke added, “Handball is one of the most popular sports in Germany and I am very excited about the collaboration between Sportradar and the HBL for the coming years. It will be a great opportunity to develop cutting-edge data products and services and help to increase the awareness of the HBL and handball around Europe and the world”.

Throughout the partnership, both sides will continue to work on further innovative technologies and business models to improve their current data collection and distribution process.


The German Handball Bundesliga (HBL) is the top handball league in Germany. Founded in 1966, the HBL currently consists of 19 teams which compete for the German handball championships. Since 2012, Deutsche Kreditbank AG (DKB) is the league’s naming right partner and therefore the official name of the league is the DKB Handball-Bundesliga. Each year, the top three teams in the HBL qualify for the Velux EHF Champions League.

The HBL also oversees the 2. Handball Bundesliga (second division), the HBL Pokal (the German Cup), the Super Cup and the annual All-Star Game.

More information can be found on


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